Entering Latin America: 10 questions to answer before you go.
Thinking about Latin America? Answer these 10 questions before you commit budget, people or partners.
Most strategies don't fail in the boardroom. They fail on the ground: in a new market, in a new project, with a team that wasn't brought along. For 28 years, across the Americas, Europe and Asia, I've closed that gap. Now I help boards and leaders do the same, at home or across borders.
Get in touchMy services
I work with organizations that have a clear strategy but aren't yet seeing the results they expect. Whether it's a business that needs turning around at home or a move into new markets, I help close the gap between plan and results. From scale-ups to listed companies, from family businesses to public institutions, in Brazil, the Netherlands and beyond.
Governance, interim leadership and advisory to turn strategy into results, at home or across borders.
Leverage my 28 years of global leadership experience to bring strategic insight, operational rigor, and a deep understanding of Latin America, Asia Pacific and Europe to your board.
I help organizations overcome execution challenges, navigate growth at home and across borders, and foster inclusive leadership, so that your governance is both visionary and grounded in real-world impact.
Case studies: supporting to set up a chamber of commerce in Panama and supporting a scale up to enter the Latin America market by connecting them to the right partners / end customers
What to expect: Non-executive or advisory seat, aligned with your board cycle.
Need interim leadership to drive transformation, enter new markets, or bridge gaps in your executive team?
I step in as a hands-on leader, connecting strategy with on-the-ground execution to deliver results fast.
Case studies: setting up a new product business line in China and resetting a global commercial set up for a brand new healthcare software organization
Results: turnover tripled in China · a €1.2B global business taken from decline to double-digit growth in 18 months
What to expect: Typically 3–12 months, full- or part-time, on site where needed.
From market entry to operational turnarounds, I partner with leaders to turn complex challenges into actionable solutions.
My approach combines global insight with local expertise, ensuring your initiatives deliver measurable results.
Case study: leading a Latin America organization during Covid and delivering results and growth, despite the pandemic
Results: double-digit growth and +4pp profitability across six countries while leading 6,000+ people through the pandemic
What to expect: A defined project with clear deliverables and timeline.
Inspire your team or audience with stories and strategies from my extensive journey: from Brazil to the boardroom.
I speak on turning strategy into execution, inclusive leadership, global expansion and purpose-driven careers, leaving audiences motivated, connected, and equipped to turn ambition into action.

What to expect: Keynotes of 30–60 minutes or half-day workshops, in English, Portuguese, Spanish or Dutch.
One-to-one coaching and mentoring for leaders stepping into bigger, broader or international roles.
For leaders navigating global roles, cultural transitions, or career pivots, I offer tailored coaching & mentoring rooted in real-world experience.
Together, we'll clarify your vision, build resilience, and turn challenges into opportunities, whether you're stepping into a new role or redefining your path.
My approach is practical, human-centered, and grounded in the lessons I've learned from leading cross-cultural teams around the world.
What to expect: A series of one-to-one sessions over several months, online or in person.
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My career started when I was just 16, working in restaurants to help my recently divorced mother make ends meet. Even then, purpose was what got me out of bed each morning: the drive to build a better life for myself and my Brazilian family.
That sense of purpose carried me through 28 years in the corporate world. I started as a trainee in Brazil and, fueled by curiosity, moved across continents: Germany, The Netherlands, China, Philippines, Panama, and back to The Netherlands. In this journey, I rose to lead Latin America, the region I came from, as Regional President. Later, I led the Software Global Commercial organization from the company's headquarters in Amsterdam.

My journey wasn't just about titles; it was about connecting strategy to execution, navigating complex environments, and leading with inclusivity and humanity. What I consistently saw and solved was the gap between strategy and execution. You can have a beautiful strategy on paper, but if it doesn't land on the ground, you lose trust from investors, from the market, from your people. I built my career bridging that gap, using real, practical, cross-cultural expertise from the diverse markets I lived and worked in.
In addition to my corporate roles, I've contributed for the past 10+ years to boards at Chambers of Commerce in the Philippines and Panama, and most recently at a start up, where I support them with their global expansion plans.



Audazs comes from audaz, the Portuguese and Spanish word for bold. Boldness took me from Brazil across three continents. And boldness is what turning strategy into results asks of every leader: making the hard calls and seeing them through.
Leading in challenging times means deciding with incomplete information: which market to enter, where to invest or divest, when to push and when to adapt. Boldness without experience becomes risk. Experience without boldness becomes delay.
That is where I come in. I bring the courage to make the call and the hands-on experience to make it work on the ground, with the people and in the culture where it has to land.
Through Audazs, I work with boards, companies and leaders who want to turn their strategy into results, at home or across borders, in a way that is human, inclusive and grounded in real execution.
I believe in the beauty of doing business across borders. This is my next chapter: empowering those who, like me, see the potential in bridging worlds.
“Fabia is the kind of board member every founder hopes for.”
Fabia is the kind of board member every founder hopes for.
As CEO of Lapsi Health, I have had the privilege of working closely with her, and her impact on our company has been remarkable.
She is exceptionally bright and one of the sharpest strategists I have worked with. She has a rare ability to see around corners, helping us anticipate challenges and opportunities long before they materialize. As a thought leader in the industry, her perspective consistently elevates the quality of our board discussions and shapes our long-term direction.
What sets Fabia apart is how she pairs that strategic depth with a calm, organized, and steady presence. In the high-pressure moments that come with building a company, she brings clarity and composure that make everyone around her better.
She is also an extraordinary connector. Fabia opens doors generously, introducing us to the right people at the right time, and those introductions have created real value for our business.
Any organization would be fortunate to have Fabia in their corner. I recommend her without hesitation.
“Any organization or board would greatly benefit from her experience, values, and leadership style.”
I've had the opportunity to work closely with Fabia Tetteroo-Bueno as part of the founding Board of Directors of CASEM, and I can honestly say she was one of the key leaders behind the creation and early development of the organization.
Fabia brings a very unique combination of strategic thinking, leadership, sound judgment, and the ability to get things done the right way. She has strong business instincts, understands how to navigate complex environments, and consistently adds value through thoughtful ideas and practical solutions.
She is professional, transparent, collaborative, and always willing to contribute beyond what is expected. In board discussions and strategic conversations, her perspective was consistently insightful, balanced, and focused on creating long-term impact.
She also has a natural ability to bring people together, build alignment, and move initiatives forward.
Beyond her impressive professional background and accomplishments, Fabia is simply a great person to work with and an excellent advisor and leader. Any organization or board would greatly benefit from her experience, values, and leadership style.
It has genuinely been a pleasure working alongside her.
“She leads with empathy, yet never compromises on results.”
Fabia is one of the most impactful leaders I've had the privilege to work with. She has a rare ability to inspire teams to deliver their very best for the organization while consistently raising the bar for individual performance.
What truly sets Fabia apart is her combination of high standards and genuine care. She leads with empathy, yet never compromises on results—creating an environment where people feel supported, challenged, and empowered to grow.
In the most demanding moments, Fabia is both relentless in execution and unwavering in her support. Working with her has been a defining experience in my professional journey.
“She does not just analyze markets, she anticipates where they are going.”
I had the privilege of working with Fabia for a period that I truly enjoyed, both professionally and personally. She is one of those rare leaders who combine sharp strategic thinking with a high-performing mindset and a very genuine commitment to the people around her.
Fabia has a remarkable ability to understand complex market dynamics, particularly in healthcare and large consumer-driven markets, and translate that understanding into a clear strategic direction. She does not just analyze markets, she anticipates where they are going and aligns organizations to compete effectively within them. The result is not only stronger commercial performance, but also organizations that operate with greater clarity, discipline, and ambition.
What stands out even more is her leadership style. Fabia is a natural leader who inspires people around a shared vision while creating an environment where individuals can grow and perform at their best. She has a rare talent for identifying strengths in others and connecting those strengths to meaningful roles where they can have real impact. Teams around her tend to become stronger, more cohesive, and more confident in their mission.
She leads with authenticity and intellectual curiosity. Fabia is someone who keeps learning, listens actively, welcomes thoughtful challenge, and remains accountable for the decisions she makes. That combination of humility and determination creates deep trust within the organizations she leads.
During the time we worked together, I saw firsthand how her leadership translated into tangible results: raising the commercial bar while simultaneously strengthening the organizational foundations that sustain long-term success. At the same time, she cares deeply about the development and careers of the people around her and invests time and energy in helping them grow.
Fabia is the kind of leader who not only drives performance but also elevates the people and institutions she works with. Any organization or leadership team would benefit enormously from her strategic advice, perspective, market insight, and ability to build high-performing teams.
“She doesn't just guide — she unlocks potential.”
I've had the privilege of witnessing Fabia's work, and what stands out most is her remarkable ability to truly see people — not just where they are, but where they're capable of going.
Fabia has a unique gift for coaching and uplifting others in a way that feels both empowering and deeply personal. Every interaction with her leaves you with greater clarity, confidence, and a renewed sense of direction. She doesn't just guide — she unlocks potential.
What I admire most is how consistently she helps people become a better version of themselves each time they connect with her. Her presence creates a safe yet challenging space where growth feels natural and achievable.
If you have the opportunity to work with Fabia, take it. She's not just a coach — she's a catalyst for meaningful transformation.
“What sets Fabia apart is her rare combination of boldness and integrity.”
I've had the privilege of knowing and learning from Fabia as both a mentor and a trusted sparring partner over the years, and I can say without hesitation that she is one of the most impactful professionals I've worked with.
What sets Fabia apart is her rare combination of boldness and integrity. She doesn't just take decisions, she dares to take the right ones, even when they are not the easiest. Her extensive international business experience gives her a uniquely sharp perspective, and she brings an exceptional level of clarity and structure to complex challenges.
She is incredibly resourceful - whether it's the perfect book recommendation, a thought-provoking quote, or a fresh framework, she always finds a way to unlock new thinking. At the same time, she is deeply analytical and number-driven, with a strong grasp of AI and emerging technologies, which makes her both forward-looking and highly practical in execution.
What I personally value most is her ability to combine high IQ with equally high EQ. She is fast, sharp, and strategic, yet genuinely caring and supportive, qualities that are far too rare in leadership today and through that has been a major inspiration to many younger leaders.
I'm deeply grateful for her continued inspiration and guidance.